March 9, 2023
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The Dark Side of Social Media : Addressing the Negative Impacts and Protecting Your Brand

Social media has changed the way we communicate, connect and consume information. With the rise of platforms like Facebook, Instagram, Twitter, and TikTok, we now have access to an...

August 26, 2022
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Steps To Assign Natural & Paid Search In A Comprehensive Search Strategy

The collaborative power between paid search (SEM) and natural or organic search (SEO) is always a well-known and researched topic due to the many benefits a business can experience...

August 26, 2022
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Insights: New pages experience on Facebook  

On Facebook, the new Page experience is a must-have possession for businesses, public figures, and others who aspire to construct an audience and link with them to manage their...

December 14, 2021
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Google continues to reign over Search Advertising Revenue

Amidst all the speculations that Google could succumb to defeat in the Search Ad Revenue to American multinational technology company Amazon, Google still displays a bright future in this...

December 10, 2021
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Content Marketing Inclusion on your Brand.

Content marketing is the marketing strategy practice of generating attraction in a business and its products/services by creating value for customers through sharing relevant articles, videos, podcasts, other media...